In its most recent report “A.P. Moller–Maersk Latin America Market Update – November 2025”, published on November 7, 2025, the global shipping company details how logistics teams in Latin America are entering peak season with smarter strategies, mature technologies, and more resilient networks. Maersk+1
The document highlights that, after several years of disruptions – pandemic, geopolitical tensions, inflation, extreme weather – logistics companies in the region have learned critical lessons and are now facing peak season with greater foresight. For a Mexican logistics company like Control Terrestre, this analysis offers a valuable roadmap: market visibility, concrete trends, and key areas for improvement.
1. Lessons from the past: why the 2025 peak season is different
Over the past five years, the Latin American supply chain has been put to the test. The Maersk report emphasizes that companies were forced to abandon rigid “just-in-time” models, diversify supplies, and strengthen their local networks in the face of events such as the pandemic, port disruptions, and adverse weather conditions. Maersk+1
COVID-19 pandemic: showed that over-reliance on long routes and distant suppliers was a high risk. Maersk
Geopolitical and economic volatility: Tariffs, inflation, and sudden changes in demand forced rapid adjustments. Maersk
Climate impact: Hurricanes, heavy rains, and infrastructure failures added pressure to ports, roads, and railways. Maersk
The message is clear: in 2025, it’s no longer just about reacting, but about anticipating. For Mexico, where logistics faces challenges such as infrastructure, regulation, and border routes, incorporating these lessons can translate into reduced transit times, lower risk, and better customer service.
2. Winning strategies: early planning and technology
The report indicates that the big change in 2025 is in early planning and intensive use of technology. Maersk
Early planning: Companies are starting their preparation for peak season earlier than usual. They use scenario modeling and advanced analytics to anticipate demand and bottlenecks. Maersk
“Core” technology: This includes tools such as digital twins, artificial intelligence, IoT, and real-time route monitoring. These allow you to simulate disruptions and respond more quickly. Maersk
Integrated operations: Latin American logistics companies are moving from point solutions to integrators that offer transportation, warehousing, customs, and visibility under one roof. Maersk
For Control Terrestre, this presents concrete opportunities:
Invest in dashboards that allow visibility of each shipment, from origin to destination.
Provide complementary services (e.g., accompanied customs, tracking in Mexican traffic).
Present to automotive or manufacturing clients that your company not only moves cargo, but also anticipates variations, offers data, and responds quickly.
3. Resilience and diversification: key to facing 2025 and beyond
The third key lever of the report is resilience: it’s not enough to be efficient today, you need to be prepared for the unexpected. Maersk
The highlights are:
Diversify routes, modes of transport, and suppliers. This reduces dependence on one and increases flexibility.
Build more local or regional networks that can support global disruptions.
Use predictive tools to model risk scenarios (e.g., port closures, droughts, customs delays).
In Mexico, a country with long borders, multiple ports, and international traffic, this is even more relevant. Control Terrestre can position itself as an expert in alternative routes, multimodal transportation (road + rail) and offer contingency plans for its clients.
4. Operational information: updates on ports and maritime services
Maersk’s bulletin also includes concrete updates for routes, services and ports in Latin America. Maersk
For example:
In the East Coast South America (ECSA) region, terminals are facing persistent congestion. Terminals in Santos (Brazil) report high patio occupancy (~80%) and delays related to weather. Maersk
Adjusted maritime services: The “Brazex” service will close northbound via Paranaguá from November 1, 2025. Instead, Maersk will continue to serve the Caribbean, Gulf of the US, and Mexico through the UCLA and Gulfex services. Maersk
New rotation for “ECSA Shuttle” weekly-bisemanal, with route Paranaguá → Santos → Manzanillo (Panama) → connections to the Caribbean and the US. This opens more flexibility for Mexican imports from Brazil or South America. Maersk
For Control Terrestre, this type of information allows:
Adjust estimated delivery times for customers importing from Brazil or exporting to the Caribbean.
Evaluate modified maritime service options and plan ahead.
Inform customers about potential delays and propose alternative routes.
5. Implications for Mexico and concrete steps for logistics companies
What does all this mean for Mexico and for a logistics company like Control Terrestre? Here are some key points:
Opportunity to specialize: The transformation of Latin American logistics increases demand for providers that offer visibility, flexibility and technology. Positioning your company as such can open new contracts with importers, exporters and manufacturers.
Increased value added: Not just transportation. Services such as cargo tracking, risk alerts, optimized routes, multimodality and accompanied customs are increasingly in demand.
Technological training: While physical infrastructure matters, “digital infrastructure” will be a differentiator. Investing in analytics, IoT, dashboards, and staff training will have a growing return.
Regional collaboration: As the report points out, partnering with logistics integrators or operating as an integrator can be a winning strategy. This creates synergies and improves service reach.
Customer communication: As Control Terrestre, you can leverage this type of report to generate content (blogs, reports, newsletters) that demonstrates your market knowledge, which reinforces trust and professionalism.
Risk management: Having contingency plans for congested ports, regulatory changes, or weather events. The report certifies that these risks are real and require strategy.
“From report to action: how to transform knowledge into competitiveness”
The "Maersk Latin America Market Update – November 2025" report is not just another analysis — it is a call to action for Latin American logistics. The time has come to move from reaction to proactivity, from fragmentation to integration, from inertia to anticipation.
For a Mexican logistics company, the key will be:
Adopt technology as an operational base.
Specialize in segments where they can add differentiation (e.g., automotive, manufacturing, e-commerce).
Strengthen chain visibility (every customer wants to know where their cargo is).
Diversify routes and modes, reducing bottlenecks in Latin American ports.
Proactively communicate risks, actions and solutions to the customer.
In summary: In a region where logistics has been marked by challenges, 2025 represents the transition to a more mature, digitized and resilient phase. Mexico can and should play a leading role. And for Control Terrestre, it is an opportunity to consolidate itself as a strategic logistics provider, prepared for the challenges of a more competitive and demanding peak season.
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