Click & Collect

Click & Collect is a logistics and commercial model in which customers buy products online (through a website or mobile application) and physically pick them up at a point of sale or a specific designated place, such as a store, warehouse, or automated locker. This service combines the convenience of e-commerce with the immediacy of physical commerce. Main characteristics of Click & Collect: Online purchase: The customer selects and pays for products from a digital platform. Pickup at store or designated point: Products are prepared to be picked up at a previously agreed location. Delivery cost savings: The customer avoids costs associated with home delivery. Schedule flexibility: Customers can choose when to pick up their order, depending on schedules established by the seller. Advantages in logistics: Transportation cost reduction: The need for individual home deliveries is eliminated or reduced. Inventory optimization: Physical stores can function as mini-distribution centers, speeding up delivery. Service speed: Customers can receive their orders the same day or even within hours. Less pressure on last mile: Click & Collect reduces complexity and costs associated with the last mile, one of the most expensive stages of the logistics chain. Implementation examples: Retail stores: Supermarkets and large chains, like Walmart and Soriana in Mexico, allow customers to pick up their purchases at the store or from the car (Drive Thru modality). Package centers: Logistics companies like Amazon use lockers for customers to pick up their orders. Local businesses: Small businesses also implement the model to capture digital customers and optimize their operations. Importance in modern logistics: The Click & Collect model responds to consumers' growing demand for convenience and speed, while offering operational benefits to companies. It is especially useful in urban markets where home delivery costs and times can be high.