Black Friday 2025: Logistics Trends Already Transforming the Shipping Season

The 2025 Black Friday sales season is laden with challenges and opportunities for logistics. According to recent analyses, order volumes are expected to grow by approximately 18% compared to the previous year.Aitechtonic+3Mintsoft+3Stowfly+3This figure compels supply chain players to rethink their strategies: warehousing, transportation, cross-border freight, last mile, and returns must operate with greater agility.

Projected Growth and Pressure on the Logistics Chain

Reports estimate that online order volume during Black Friday 2025 could increase by approximately 18% compared to 2024.Mintsoft+1At the same time, Sensormatic Solutions' report indicates that Black Friday will continue to be the busiest shopping day in 2025.Sensormatic

This increase in volume implies significant pressure on warehouses, transportation routes, customs crossings, and the last mile. For instance, if carriers lack additional capacity, delays, higher rates, and consumer disappointment could occur.

Trends Redefining Black Friday Logistics

• Dominant Mobile Shopping: It is estimated that over 70% of Black Friday 2025 sales will be made from mobile devices.Aitechtonic+1This demands that logistics operations be coordinated with agile e-commerce platforms capable of processing orders in real time.
• Early Season Start: Offers and promotions extend beyond a single day; this aims to avoid extreme peaks and distribute logistics demand.Aitechtonic
• Rising Shipping Costs: In 2024, we already saw increases of up to 25% in transportation rates during the peak season.Via TTThis requires logistics companies to plan efficient routes, consolidate shipments, and negotiate in advance.
• Focus on Sustainability and Visibility: Consumers expect shipping transparency, pickup options, easy returns, and a smaller carbon footprint.Carriyo
• Last-Mile Pressure: Fast delivery, demand forecasting, and last-mile optimization become key to differentiation and maintaining customer loyalty.

Key Preparations for Logistics Companies

1. Anticipate Volume and Capacity: Ensure you have additional warehouse space and partnerships with carriers who can adjust routes based on demand.
2. Digitalization of Tracking and Real-Time Data: Implement systems that allow visibility into shipment status, predict delays, and proactively communicate with customers.
3. Route and Returns Optimization: Consider pickup points, lockers, shipment consolidation, and efficient fleets to alleviate last-mile pressure.
4. Mexico-US Integration (if applicable): For companies operating across borders, it is vital to optimize customs, select efficient corridors, and anticipate border crossing delays.
5. Communication with End Customers: Transparency in delivery times, costs, and potential delays enhances the experience and strengthens your company's reputation.

Why is This a Strategic Logistics Moment?

For 2025, Black Friday is no longer just a day of big sales: it is aglobal logistics performance indicator. Chains that can respond with agility, visibility, technology, and planning will have an advantage over those who only focus on discounts.

If you are in transportation, warehousing, e-commerce, or customs, this Black Friday is your operational competition. And as the saying goes: it's not justwhatyou sell, buthow you deliver it.

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