Tequila and Logistics: How Mexican Distillate Drives the Supply Chain in September

Every September, Mexico celebrates itspatriotic holidays, and no celebration is complete without a toast withtequila, the drink that represents the country's identity and tradition. But beyond culture, tequila is also an economic engine and a logistical challenge, especially when it is moved from the fields ofJalisco and other authorized statesto national and international markets.

AtControl Terrestre, we understand that every bottle of tequila that reaches its destination involvescoordination, land and sea transport, quality control, and compliance with regulations, all while ensuringtimely deliveryand product care.

Tequila during patriotic holidays and its domestic market

During September, the demand for tequila skyrockets. It is estimated that260 million litersare consumed in Mexico this year, with sales exceedingUSD 10 billion, including consumption in supermarkets, restaurants, and digital platforms.

For carriers and logistics operators, this meansstrategic planning: optimizing delivery routes, coordinating loading and unloading times, and ensuring that products arrive fresh and in optimal condition toaccompany each patriotic toast.

Exports and logistical challenges

Tequila is also a key export product. More than85% of the volumeis directed to the United States, followed by European and Asian markets. Each shipment requires compliance with strictdenomination of origincontrols, customs documentation, and specialized transport to maintain quality.

However, the sector faces challenges:overproduction, fluctuations in agave prices, and adjustments in international demand. This forces exporters and logistics operators to beflexible and proactive, planning alternative routes, temporary storage, and distribution strategies that mitigate risks.

Practical example of tequila logistics

Imagine that a producer inTequila, Jalisco, prepares a shipment of 5,000 cases to Chicago for September:

• The containers are loaded and labeled in compliance with CRT standards.
• Control Terrestrecoordinates the land transport to the port and the sea shipment, monitoring transit times and conservation conditions.
• At the destination, the merchandise is quickly distributed to retailers and restaurants, ensuring that it arrives just in time for theSeptember 15th celebrations.

This example reflects howa well-managed logistics chainconnects cultural tradition with operational efficiency.

Perspectives and trends

Despite the oversupply and volatility of the international market, tequila maintains its strength thanks to:

• Thepremiumization, with consumers seeking 100% agave and artisanal tequilas.
• The diversification of international markets and ready-to-drink (RTD) products.
• The growing importance ofgastronomic tourism, where premium tequila is integrated into unique culinary experiences.

For logistics, this meansadapting to different types of products, from standard to ultra-premium, and ensuring that each shipment maintains its integrity and value.

What to take into account?

In September, every toast with tequila is not just a tradition: it is the reflection ofa complex logistics chain that connects producers, carriers, exporters, and distributors. AtControl Terrestre, we work to ensure that this chain functionsefficiently, safely, and on time, supporting the Mexican industry every step of the way.

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